Lesson 6: Building a Basic Digital Marketing Strategy
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Recap of Lesson 5’s Activity: Ethical Marketing in Your Digital World
In the last lesson, you observed how brands use AI-driven marketing and considered ethical concerns around privacy, bias, and transparency.
You might have noticed:
Now, let’s explore the essential elements that make up a strong strategy.
You might have noticed:
- Personalised ads—Did they feel useful or intrusive?
- Bias in targeting—Did you see ads that seemed to exclude certain groups?
- Privacy notices—Did websites clearly inform you about data collection?
- Control over data—Were you given the option to manage your personal information?
- Did brands gain your trust with transparency, or did their practices seem questionable?
- How do ethical considerations shape how brands build their digital marketing strategies?
Now, let’s explore the essential elements that make up a strong strategy.
The Core Components of a Digital Marketing Strategy
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Case Study: How Nike Builds a Winning Digital Marketing Strategy
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Create your own Basic Digital Marketing Strategy
Download the Activity Attachment Below
Think Point
Think of a brand you follow online. What digital marketing strategies do they use that make you want to engage with them?
Completing this In-Lesson Task does not contribute to the assessment grading and serves as preparation for the final assessment.