Lesson 1: Introduction to Digital Marketing
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It’s not just about selling a product. It’s about creating experiences, sharing stories, and building communities. In today’s digital age, marketing isn’t just a business strategy—it’s how brands become a part of your everyday life.
The Evolution of Digital Marketing
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Digital Marketing in Everyday Life:
Watching a product unboxing on YouTube – Influencer marketing & video content strategy
Scrolling through memes on Instagram – Social media marketing & brand engagement
Reading an email about a flash sale – Email marketing & customer retention
Seeing a targeted ad while browsing – Paid advertising & remarketing
Seeing a targeted ad while browsing – Paid advertising & remarketing
Receiving a personalised recommendation – AI-driven marketing & data analytics
Engaging with a brand’s post on social media – Community building & brand awareness
Digital marketing is everywhere, shaping decisions and connecting consumers to brands. Once you recognise it, you’ll see the digital world differently!
Case Study: Netflix's Personalisation Strategy
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Complete the Statements
Complete the statements below using the vocabulary list. For each blank, type the letter (A, B, C, etc.) that corresponds to the correct word.
Activity: Spot Digital Marketing in Your Daily Life
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Think Point
In your opinion, which digital marketing channel is the most effective today and why?
Completing this In-Lesson Task does not contribute to the assessment grading and serves as preparation for the final assessment.